Amul, a large dairy company based in Gujarat, announced in a tweet that it will begin offering online deliveries in Bengaluru, which ignited a milk battle in the election-bound state. Those connected to Nandini, the state's powerful dairy brand, were not pleased with the news. In the context of a story about KMF's merger with Amul, they also regard it as an effort to undermine KMF.
The debate appears to have also been sparked by a speech made by Union Home Minister Amit Shah in Mandya over the merger of two milk cooperatives. However, the BJP clarified that the phrase did not imply a merger of the two cooperatives.
Amul recently stated in a tweet that Bengaluru would soon experience a new wave of freshness with milk and curd. There will be more details soon. #LaunchAlert. Wishing everyone a happy Taaza day from Kengeri to Whitefield.
The dairy company said, "The #Amul family is bringing in some Taaza into #Bengaluru city," in another post. There will be more updates shortly. #LaunchAlert. Taaza will shortly arrive in Bengaluru.
Hashtags like #GoBackAmul and #SaveNandini has been trending on Twitter since the news. One of the rising worries among some Kannadigas is that the arrival of Amul in Karnataka would put the state's indigenous brand Nandini in danger.
Many groups, especially dairy farmers, have been offended by reports that Amul is entering the Karnataka dairy sector.
Why Amul can't beat Nandini: Karnataka's Rs 1,200-crore incentive to farmers?
Currently, consumers in Bengaluru pay around Rs 39 for a litre of Nandini toned milk with 3.0% fat and 8.5% SNF. (solids-not-fat). This is in contrast to the prices of Rs. 54 per litre in Delhi and Rs. 52 per litre in Gujarat for Amul toned milk.
Indian Express, Nandini Milk Dairy, Karnataka's Milk Market, Amul, Gujarat Cooperative Milk Marketing Federation, and current eventsThe cheapest milk in India is KMF milk, which is sold under the Nandini brand.
The economic reality is straightforward: no dairy company, including the Gujarat Cooperative Milk Marketing Federation (GCMMF), is in a position to compete with the Karnataka Cooperative Milk Producers' Federation (KMF), despite all the political hullabaloo over Amul's "entry" into the state's milk market, which has been amplified in the lead-up to the state Assembly elections.
The cause is cost. The most affordable milk in India is produced by KMF and sold under the Nandini brand rather than Amul by GCMMF. Currently, consumers in Bengaluru pay around Rs 39 for a litre of Nandini toned milk with 3.0% fat and 8.5% SNF. (solids-not-fat). This is in contrast to the prices of Rs. 54 per litre in Delhi and Rs. 52 per litre in Gujarat for Amul toned milk.