Modi's Weekly Outreach: 'Mann Ki Baat' Takes Center Stage in BJP's Poll Prep

In a strategic move, Prime Minister Narendra Modi gears up for the upcoming elections by turning his 'Mann Ki Baat' into a weekly affair. As part of the Viksit Bharat Sankalp Yatra programme, Modi will virtually connect with beneficiaries of government schemes every Saturday, utilizing over 3,000 publicity-cum-enrolment vans nationwide.

**Viksit Bharat Yatra: BJP's Ambitious Rural Outreach**

Under the Viksit Bharat Sankalp Yatra, a fleet of 3,000 video vans traverses the country, enlightening citizens about central government schemes. BJP leaders are actively promoting the initiative, erecting hoardings and posters to maximize awareness. The aim is to cover 2.70 lakh villages by mid-January 2023, with BJP leaders encouraged to enlist citizens as Viksit Bharat ambassadors.

**Mass Engagement: Modi Aims to Address Lakhs Every Saturday**

Prime Minister Modi, through the 3,000 Viksit Bharat video vans, will address crowds in various regions each Saturday. With over a crore people already reached in the initial three weeks, the focus remains on strengthening BJP's presence in rural areas where the party seeks to bolster its support.

**NaMo App's Crucial Role: Aiming for Hat-Trick in 2024**

In a bid for a hat-trick in the 2024 elections, PM Modi elevates the NaMo App to a comprehensive platform housing policies, programs, beneficiary data, and campaign material. BJP leader Anil Jain liaises with RSS leadership for widespread app adoption, emphasizing Modi's personal appeal to party members, scheme beneficiaries, and Viksit Bharat ambassadors.

**NaMo App Scheme: Prime Minister's Call for Millions of Downloads**

The NaMo App becomes central to PM Modi's communication strategy, facilitating a two-way interaction between the Prime Minister and BJP's ground forces. With an incentive scheme in place, where members securing 5,100 app downloads earn a chance to meet Modi, the BJP aims for widespread adoption in preparation for the electoral campaign ahead.