Why Allu Arjun's "Pushpa 2" Trailer Launch is Happening in Patna: A Strategic Move by the Makers

Allu Arjun's blockbuster film "Pushpa" was released in 2021 and became one of the highest-grossing films after the lockdown. Now 'Pushpa 2: The Rule' is releasing on December 5. A glimpse of the film has already been shown, but its trailer will be released on November 17 in Patna city of Bihar, for which extensive preparations have been made. Now the question is why the trailer of this South Indian superstar's film is being launched in Patna itself.

The first reason is the love "Pushpa" received from Bihar-Jharkhand. When "Pushpa Part One" was released, its Hindi version earned Rs 108 crore, out of which about five crore rupees came from Bihar-Jharkhand. This showed the makers good prospects in these states. In such a situation, it was difficult to ignore the Bihar territory.

The second reason is the famous song "Srivalli" of "Pushpa", which became very popular. Many versions of this song were made, but the maximum versions were made in Bhojpuri. A Holi special version of Shrivalli was also released in Bhojpuri, which made Allu Arjun's film even more popular among Bhojpuri speakers.

The third reason is Allu Arjun's film "Ala Vaikunthapurramuloo". Even before the release of "Pushpa", Allu Arjun had made his mark across the country, especially in Bihar, through this film. His dubbed films also get millions of views on TV and YouTube, in which Bihar's contribution is very important. Allu Arjun's fan club had been demanding his arrival in Bihar for a long time. In such a situation, it was difficult to ignore the growing market and the demand of the fans.