Once he was a rising star in Bollywood, turned to juice business after flops, now the actor is a millionaire

Dino Morea reinvented himself with the fitness startup "The Fresh Press," building a new identity with 36 stores across India.;

By :  Anirban
Update: 2025-01-08 08:16 GMT

Dino Morea, who made a mark with his brilliant acting in films like "Raaz" and "Aksar", suddenly disappeared from Bollywood. Many of his movies did not do much at the box office, after which he took a break from acting for some time. 48-year-old Dino did appear in the web series "The Empire" in 2021, but he did not get any special appreciation this time. However, even though Dino Morea could not cement his place in Bollywood, he is preparing to leave his mark in the field of startups. Apart from this, Dino is also famous for his fitness. Very few people know that he is also the co-founder of a fitness-related startup "The Fresh Press".

This company sells cold press juice. When the juice is extracted without heat or oxygen by putting fruits in a hydraulic machine, it is called cold press juice. This is a very slow process but, in the juice, extracted in this way, vitamins, minerals and enzymes remain almost completely in the juice. That is, almost 100 percent pure juice can be extracted from it.

This is a Mumbai-based company which was started in 2018. The original co-founders of The Fresh Press were Mithil Lodha and Rahul Jain and later Dino Morea joined the company as an investor and co-founder. Today this company has 36 stores across the country. The company has also strategically partnered with PVR, Inox and Reliance. The startup has also received funding from Gruhas Collective Consumer. Gruhas is Nikhil Kamat's company. Nikhil Kamat is the co-founder of the brokerage platform Zerodha.

It is believed that by 2030, the global cold press juice market will be worth $1.5 billion. This will be around Rs 12000 crore in Indian rupees. But not many people are working in this field right now. Its market in India is growing at a rate of 25 percent. In such a situation, this can be a good opportunity for Fresh Press to make a name for itself. The company says that it will further expand its market in Hyderabad, Bangalore and Chennai. Apart from this, the company wants to increase its coverage in Gujarat, Rajasthan and Delhi. The company aims to open 1000 quick-service restaurants.

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