Ministry of Tourism participates in Arabian Travel Mart 2024 in Dubai
Launches ‘Cool Summers of India’ campaign to promote India as a holistic destination throughout the year.
The Ministry of Tourism, Government of India, is making a strong showing at the ongoing Arabian Travel Mart (ATM) 2024 in Dubai. This participation signifies a major step in solidifying India's position within the Middle Eastern tourism market.
The "Incredible India" pavilion, inaugurated by Mr. Satish Kumar Sivan, India's Consul General to Dubai, aims to capture the attention of the entire UAE market. Leading a delegation of tour operators, luxury hotels, wellness resorts, and the Indian Railway Catering and Tourism Corporation (IRCTC), India is presenting itself as a year-round travel destination.
Beyond showcasing popular tourist spots, the Ministry is also launching the "Cool Summers of India" campaign at ATM. This digital initiative aims to dispel the notion of India being exclusively a hot-weather destination. The campaign highlights India's diverse offerings, including hill stations and the majestic Himalayas, as ideal summer getaways. Ultimately, it promotes India as a holistic travel destination with something to offer every season.
India's participation in ATM 2024 holds significant potential for the nation's tourism industry and its broader economy. The event provides a platform for Indian tourism stakeholders to showcase their services, forge partnerships with industry players, and attract visitors from the Middle East and North Africa (MENA) region. This is expected to generate revenue, create jobs within the tourism sector, and contribute to the overall economic growth of India.